Name Critic

Why not suggest a name for the critics to analyze? No charge – but results are public here for all to see. Our critics have been naming professionals for over 18 years… and serious followers before that.

Current Name Analysis:

Our Rating

  Select any name to see the critic’s report and judges’ score. It is time to name names!


Teavana  cisco  Java  Yahoo
 Survey Monkey  KindleFire  Etsy Pinterest
Skype Google+ Insperity Subway
Sony Ortsbo TechCrunch Vonage
Vidaroo Houston Texans Netflix Oxonica
Better Place Simplyhealth Ebro Doostang
Aviva Twitter Hickory Farms Entelos
Safari Orbitz Big Bertha 50 Cabins
Rollerblade Alexa Positive Electric Bento
Fandango GoDaddy Firefox Tesla
Zara Citrine Stumble Upon Astia
Hakia Larry King Novella Qlikkit
Cingular Agloco Solaicx NAIBT Commercial
Zune PlugandPlay Ubuntu chocolate
orkut Aquafina Wii iPod
RAZR Verigy Fusion Freemark Abbey
Lucerne Nuasis VIIV
The Siamese Kitchen Mercedes Windows Vista Morningstar
Birdie Tivoli Restoration Hardware Silitech
Craigslist Cascadia Athlon Genentech
YA Tittle Q-tips Snap2O TIAA CREF
Cialis Rainbow Nation Magnum Napster
CLINIQUE John Wayne Ted Ejasent
Cayenne Lego Prius Brinks
Pilot MCI Renesas centrino
ING Google TiVo BearingPoint
Polo DaSani Sprint Kinkos
Avaya Rogaine Quiznos XBox
Escalade SonicBlue Nokia PlayStation
Hynix Compaq Verizon Chiasso
Enron Accenture Acteva Cingular

All views expressed here are the personal opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners.
Please respect and preserve them.

You are invited to link to any of these reports, but may not copy them without written permission.


Technical Analysis

This is the judges rating on the brighter scale of naming. Only a few will receive a perfect 10.


And, of course, we can’t resist critiquing those logos and identities to make sure they help with the name’s brightness.

We consider usage, linguistics, place, legal, international, memorability and many other issues. Names are rated with your help and votes. If you have some brief background information on a name and want it rated, please contact us.

For a professional full confidential trademark search on your name, or even a full name audit, please see Name Audits.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site