Our unique and proven brighter naming process  allows us to do all projects on a fixed price basis, regardless of final number of names presented or hours expended. Plus we can guarantee that one of your final three names will pass any legal review whatever your target markets and countries.. though usually we get all three through.

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Naming Process

Tagline Process

Title Process


Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site