Naming Emergency Process

Accelerated Urgent Naming Process

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Great Database Support

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When you get a dreaded cease and desist letter. When your lawyers say don’t use that name just before the tradeshow launch. When a competitor announces a very similar name at the last minute before your roll out. That is when you need Brighter Namers to pull off an emergency naming project.

The process is very accelerated, the choice of names is not as large, but the work is just as thorough. We have experts who can create a lot of names in 48 hours or less and databases we can comb through.

But it is real work, and runs a slight risk of missing something on the legal side, so your lawyer needs to be standing by – as well as your management team.

NOTE: We would rather run our regular process in an accelerated time fashion, unless you really have less than two weeks to spare.

In case of real emergencies we are not available 24/7 – but we are available 18/7 and can get help from people around the world on different time zones.

Just call +1-650-960-0411

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site