South Bay #namingagencyBrighter Naming is a full service professional brand naming agency serving the USA, Canada, Europe, Australasia, Asia and Central America from our new virtual locations. We are originally from Mountain View and San Jose in Silicon Valley, California, at the southern end of the San Francisco Bay Area.

Silicon Valley’s original full service professional naming agency. Worldwide trademarks with full International Checks without those big price tags. For a brief professional consultation about a specific issue, please reserve a meeting with me via my Clarity profile:

Otherwise contact us at:

 Brighter Naming

+1 – 650 – 704 – 8181



 The Power of ®


#NamingConsultants: Our naming team is based in the US as well as Canada and Europe. We work special hours to accommodate clients in UK, Germany, Spain, Holland, Belgium, Austria, Italy, Mexico, Brazil, Japan, Australia, New Zealand, Norway, Sweden, etc.

Visit the Resources page to see how to register a name in the different US States, all of which we support with our national naming services. Same for Canada, U.K. and other countries.

We run an early shift most days to accommodate our large client base on the East Coast (New England, Mid Atlantic and SE) and in Europe. We often facilitate executive naming meetings in the middle of the night or very early mornings to get everyone on the phone – at least briefly. With the help of email there is seldom need for videoconferencing, though we are very happy to use Skype or GoToMeeting or jump on a Zoom call at short notice.

Like Brighter Naming on Facebook Fascinated and amused by weird, wonderful and strange names, especially when you see them on labels or signage? We do, so we post them on Facebook. Next time you are online, see which ones you Like and give us a thumbs up too.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site