South Bay #namingagencyBrighter Naming is a full service professional brand naming agency serving the western world, Japan and China from Silicon Valley, California, at the southern end of the San Francisco Bay Area.

#NamingConsultants: Our naming team is based in the US as well as Canada and Europe. We work special hours to accommodate clients in UK, Germany, Spain, Holland, Belgium, Austria, Italy, Mexico, Brazil, Japan, Australia, New Zealand, Norway, Sweden, etc.

Visit Resources page to see how to register a name in the different US States, all of which we support with our national naming services. Same for Canada, U.K. and other countries.

Silicon Valley’s original full service professional naming agency. Worldwide trademarks with full International Checks without those big price tags.

 Brighter Naming

+1 – 650 – 960 – 0411

Email:  ContactImage

Brighter Naming
4087 Triangle Road
CA 95338

 The Power of ®

We run an early shift most days to accommodate our large client base on the East Coast (New England, Mid Atlantic and SE) and in Europe. We often facilitate executive naming meetings in the middle of the night or very early mornings to get everyone on the phone – at least briefly. With the help of email there is seldom need for videoconferencing, though we are very happy to use Skype or GoToMeeting, etc.



Like Brighter Naming on Facebook Fascinated and amused by weird, wonderful and strange names, especially when you see them on labels or signage? We do, so we post them on Facebook. Next time you are online, see which ones you Like and give us a thumbs up too.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site