Sports Franchise Name Changes

SJEarthquakes_logoMany sports franchises have changed names over the years, often in connection with a location move or ownership change. See how many of these you know and contact us with information on any we have missed, especially in the major leagues.


Original Team Name
Current Name
Sports League
Brooklyn Dodgers LA Dodgers Major League Baseball
New Orleans Jazz Utah Jazz National Basketball Assoc
Buffalo Braves / San Diego Clippers LA Clippers National Basketball Assoc.
Clash SJ Earthquakes Major League Soccer
New York Giants San Francisco Giants Major League Baseball
Rochester Royals / Cincinnati Royals / Kansas City Kings Sacramento Kings National Basketball Assoc.

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Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

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