Service Slogans

Addition of the word Lube here makes a big difference and summarizes it nicely.

Service departments and businesses lend themselves well to positioning via a tagline or slogan.

Trademarks are registered by category based on very old trademark law – back when a lot of today’s service industries did not exist. Professional namers (who understand your arena) can help you navigate these mine fields before you waste a lot of management time and legal money. Regardless, there are only ten different service classes in trademark law.

Call +1-650-960-0411 (or email via Contacts page) and we will send you a detailed service naming proposal, with all the steps and deliverables, properly scaled to your size organization.

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site