Service Slogans

Addition of the word Lube here makes a big difference and summarizes it nicely.

Service departments and businesses lend themselves well to positioning via a tagline or slogan.

Trademarks are registered by category based on very old trademark law – back when a lot of today’s service industries did not exist. Professional namers (who understand your arena) can help you navigate these mine fields before you waste a lot of management time and legal money. Regardless, there are only ten different service classes in trademark law.
Call +1-650-960-0411 (or email via Contacts page) and we will send you a detailed service naming proposal, with all the steps and deliverables, properly scaled to your size organization.


Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site