Taglines are a great way to position and promote your new business or product family name. Plus it can evolve and change over time without the legal issues of changing the “tail” of a long descriptive name. Taglines are also called Slogans especially when used for product or brands and brand name positioning.

Please select your specific area of interest:

Company Taglines

Product Slogans

Service Slogans

Other Bylines or Sub Heads


Here are some taglines Brighter Naming made for clients:

The Power of Focus

The Art of Connecting

Creating a radiant new youMiradiance_Logo

Factory Direct, Fine Jewelry

Making the service industry more profitable

Creating Bright Minds

Open Doors to International TradeDiamondsRockLogoTag

You bag it – We grab it!

Inspiring Smart Sparks

We are all about synchronization


Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site