Taglines are a great way to position and promote your new business or product family name. Plus it can evolve and change over time without the legal issues of changing the “tail” of a long descriptive name. Taglines are also called Slogans especially when used for product or brands and brand name positioning.

Please select your specific area of interest:

Company Taglines

Product Slogans

Service Slogans

Other Bylines or Sub Heads


Here are some taglines Brighter Naming made for clients:

The Power of Focus

The Art of Connecting

Creating a radiant new youMiradiance_Logo

Factory Direct, Fine Jewelry

Making the service industry more profitable

Creating Bright Minds

Open Doors to International TradeDiamondsRockLogoTag

You bag it – We grab it!

Inspiring Smart Sparks

We are all about synchronization


Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site