Branding Books

Are you fairly well educated but didn’t study marketing and branding at college?

Are you working for a startup or smaller business – which are never quoted in the college textbooks anyway?

Then Brighter Branding may be for you.

Read your own PDF copy here: (no registration required)

Download Brighter Branding eBook version.

See Naming Books under Resources or search Amazon Kindle for ebooks by Athol Foden or Rosie Reay.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site