Branding Books

Are you fairly well educated but didn’t study marketing and branding at college?

Are you working for a startup or smaller business – which are never quoted in the college textbooks anyway?

Then Brighter Branding may be for you.

Read your own PDF copy here:

Download Brighter Branding eBook version.

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site