Business Name Creation, Registration and Trademarking Resources

An Explanation of Tradenames

Common Law Rights


Service Marks

Registered Trademarks

International Trademark Classes

U.S. Patent & Trademark Offices

International Trademark Offices

Business are Registered by State or County in the USA:

Canadian Business and Trademark Registration

And some other resources of interest:

Professionals that have good TM practices
Related societies, organizations and links
Related and interesting books
Your marketing power
Professional marketing and design services
P.R. and Search Engine Optimization for your new name
Market Research consultants
Web Hosting, dictionaries and many other resources
Protection of creative work
Protection for unique ideas or inventions
Name and Tagline humor




Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site