Business Name Creation, Registration and Trademarking Resources

An Explanation of Tradenames

Common Law Rights


Service Marks

Registered Trademarks

International Trademark Classes

U.S. Patent & Trademark Offices

International Trademark Offices

Business are Registered by State or County in the USA:

Canadian Business and Trademark Registration

And some other resources of interest:

Professionals that have good TM practices
Related societies, organizations and links
Related and interesting books
Your marketing power
Professional marketing and design services
P.R. and Search Engine Optimization for your new name
Market Research consultants
Web Hosting, dictionaries and many other resources
Protection of creative work
Protection for unique ideas or inventions
Name and Tagline humor




Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site