Name a Startup

Startup naming is slightly different to naming an existing company or product line, mostly because the management team is new so they have usually not yet discovered their brand values, long term direction and customer perception. As a result, these items will come up during the naming process and be a distraction to the project – but they are important distractions and often have to be addressed.

Naming a new startup businessAlso, a startup entrepreneur is always keen to tell the world about his or her new business, and so they often get very biased towards a descriptive name that quickly tells the world what they do. For most people this is very natural as it is hard for them to see how the world will perceive their brand name once they really have executed on their business plan.

For technology, industrial, and financial professionals in particular, this is a very real dilemma. But they are selling to people too, and some insight into how consumer companies create, evolve and promote brands can be of a major benefit. No you don’t need to go out and hire a consumer marketing guru, but you can benefit from a naming agency that has broad cross industry experience, good linguistic skills and thorough legal checking expertise so you don’t waste your precious startup capital on lawyers.

Not only was Brighter Naming once a very small startup, but the owners have started other companies and helped name many, many startups. While the advice, research and consulting may be slightly different, our naming process still guides the project and keeps it on track.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site