Other Bylines

All the words are available. But which few are magical?

Need a campaign slogan?

6 seconds to gain mindshare

Book sub title?

Special promo slogan?

Event byline?

Advertising Campaign Slogan?

Whether it be for a company, a product line, a service or simply a new campaign or event, that brief advertising message needs to be strong and powerful whatever your medium.

People are driving by billboards at 60 mph, or skimming the magazine or surfing the internet at a fast pace. A few well chosen words can make a big difference.

Our creative wordsmiths are standing by to help you generate some good slogan concepts using a process similar to our corporate tagline work. We don’t just come up with one or two we think are great. We come up with 20 or 30 or more from a variety of perspectives, and then help facilitate marketing meetings to narrow down, refine and check the final slogan.

Before we were namers we were all international marketing execs or copywriters. Do ask for our assistance in this creative field where the punch line needs to be strong, short and sweet.

Slogan Creative Services

Thanks in part to Canon/UEFA Sportsfile

Here is a fun slogan seen on shirts of Dutch fans at the recent UEFA soccer finals:

As a finishing touch, God created the Dutch

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site