Other Bylines

All the words are available. But which few are magical?

Need a campaign slogan?

6 seconds to gain mindshare


Book sub title?


Special promo slogan?


Event byline?


Advertising Campaign Slogan?


Whether it be for a company, a product line, a service or simply a new campaign or event, that brief advertising message needs to be strong and powerful whatever your medium.

People are driving by billboards at 60 mph, or skimming the magazine or surfing the internet at a fast pace. A few well chosen words can make a big difference.

Our creative wordsmiths are standing by to help you generate some good slogan concepts using a process similar to our corporate tagline work. We don’t just come up with one or two we think are great. We come up with 20 or 30 or more from a variety of perspectives, and then help facilitate marketing meetings to narrow down, refine and check the final slogan.

Before we were namers we were all international marketing execs or copywriters. Do ask for our assistance in this creative field where the punch line needs to be strong, short and sweet.

Thanks in part to Canon/UEFA Sportsfile



Here is a fun slogan seen on shirts of Dutch fans at the recent UEFA soccer finals:

As a finishing touch, God created the Dutch


Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site