The section consists of the complete background and biographies of the principals for this first class brand naming agency. We have a magical, very big database of names and professional assist tools, but the real value is in the experience and talent of a proven team spread around the world.

As the second agency founded by Athol Foden, Brighter Naming is now over 10 years old. So we have a lot of history and naming stories to tell. If you need an award winning public speaker on naming, branding, domain names, business startups or other similar areas, please do not hesitate to contact us.

Meanwhile, select your specific area of interest:



Naming Experience

Partners and Affiliates




Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site