Naming is a lot more than language, words and trademark checking. A Ph. D. in linguistics doesn’t help either because your client’s customers won’t be able to understand such clever linguistics.

But experience in the naming trenches is invaluable. After many meetings you learn what names work and which ones don’t. And how even that simple decision is so  affected by the personalities of the executive involved.

See  a sample of our complete portfolio or select your specific area of interest:

Technical, Scientific and Software

Medical, Healthcare and Biotech

Financial, Real Estate and Construction

Consulting, Services and Legal

Consumer, Food, Fashion, Retail

Telecom, Industrial and Engineering

Sports, Education, Government and Non-Profit

International projects from Canada, UK, Spain, Hungary, Austria, Germany, Mexico, etc.



Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site