Naming is a lot more than language, words and trademark checking. A Ph. D. in linguistics doesn’t help either because your client’s customers won’t be able to understand such clever linguistics.

But experience in the naming trenches is invaluable. After many meetings you learn what names work and which ones don’t. And how even that simple decision is so  affected by the personalities of the executive involved.

See  a sample of our complete portfolio or select your specific area of interest:

Technical, Scientific and Software

Medical, Healthcare and Biotech

Financial, Real Estate and Construction

Consulting, Services and Legal

Consumer, Food, Fashion, Retail

Telecom, Industrial and Engineering

Sports, Education, Government and Non-Profit

International projects from Canada, UK, Spain, Hungary, Austria, Germany, Mexico, etc.



Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site