Trademark Searches

Check all your trademarks before you use them. Then register them for protection.

Why you need to check trademarks on all company and product names

Legal checking on product and service names is greatly complicated by the fact that there are far more products than companies, and many of the names in use are only common law marks. This means they are not registered as trademarks and are not necessarily found by Google or Yahoo or any other simple search engine query.

Already think you have  a great name?

Let us run a comprehensive name search – we do them in house ourselves. Fast, affordable and thorough. Only $180 per name – or $200 for two names in the same category.

Will include recommendations on how to proceed. Plus we will address any language issues.

Of course, we do this on all finalist names that we create.  See Naming Process.

Searches include US and Canadian registered trademarks, state or provincial registrations, domains, comprehensive common law, small business registrations, etc.

And how do you check a tagline or slogan?

Yes, taglines can be registered too. Although not many are, you can be sure when they become famous they will be. In the meantime, let us help keep you in the clear.

And when it rains on your parade, look up rather than down.
Without the rain, there would be no rainbow.
…Jerry Chin

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site