Naming Videos

Here are the first set of our educational hints on naming, in video format. Do feel free to share and use these in any learning situation.


Coming soon:

Trademark basics for the new product manager


Looking for a presentation on a specific topic in naming or branding? Do contact us to suggest one.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site