Learn all about naming and trademarks from our Naming Knowledge Base then you too can be an expert in Best Naming Practices.

Read an extensive list of naming articles at Naming and Trademark Articles.

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See special pages on Naming Phonetics and Linguistics and Name Styles

See Famous Product and Company Name Changes

See Famous Hollywood Name Changes

For weblinks to trademark agencies, state and country registration agencies, as well as local resources, please see Resources.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site