Learn all about naming and trademarks from our Naming Knowledge Base then you too can be an expert in Best Naming Practices.

Read an extensive list of naming articles at Naming and Trademark Articles.

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See special pages on Naming Phonetics and Linguistics and Name Styles

See Famous Product and Company Name Changes

See Famous Hollywood Name Changes

For weblinks to trademark agencies, state and country registration agencies, as well as local resources, please see Resources.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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