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Background: ![]() Furthermore, TiVo figured out their brand values and have nailed them firmly down. Despite their early problems on installation and support, their logo personifies where they want to be: Friendly and fun. This is not an easy attitude to assume for high tech developers in Silicon Valley, but they are working on it. Their loyal customer base is starting to sing “I love my TiVo”, as well as all the celebrity endorsements they have so cleverly obtained in place of on-going advertising dollars. You already know where to find them at a local shopping center for Xmas, or see them online at www.tivo.com. |
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