Name Critic rates Rogaine

Rogaine®
Technical
Presentation
Our Rating
10
8
Background:Our first ever perfect 10 for a name on technical appropriateness for their target audience. It is also a great trademark on a worldwide basis both linguistically and legally speaking. Yet all the values are in the implied sounds – English sounds, not French or Italian or Spanish. A non-English speaker might have troubled analyzing this word if they only read or write English – in fact they might argue it doesn’t make sense at all. But the minute you pronounce it, voila! A great name to position a hair restoration product.

With such a strong name, the logo almost doesn’t matter. In fact, most of you probably will never need Rogaine, but still know the name – yet have no idea about the logo or mark. Actually it’s quite clever. See for yourself at www.rogaine.com. Could you have done better for a mark for growing hair and for this name?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site