Name Critic rates Avaya

Our Rating
Background:Aye ya yae. What is an Avaya? Why would they pay for sponsorship of billboards around the field of a big consumer event like the World Cup without telling people who they are or what they do? What does the word mean? Pure abstract name – fine (which is why it even got a 5)….but then it needs positioning or a slogan. Else we make our own assumptions. Here are some things it reminds us of: To leave the playa, to get on your way, to flush down the drain, to say goodbye, to disappear. Could this be because “Vaya” is Spanish for “get out”.

What does this word remind you of? Do you have a clue what they do and how it affects you?

As for their logo – a simple clean font…..but watch it in small on the TV or website and it turns into AVAVA. And we still don’t know what it means or stands for. Another guess? Skin Cream because of its nice pastel colors.

Not everyone will take the time to surf over to Avaya just to see who they are.

PS We here this really is a word in the ancient Jain language, meaning to perform – not bad!

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site