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| Background:The official story on their website says that this name is from the word Verity and Horizon (and not horizontal). A very good and appropriate name for a wireless service, that needed a unique and catchy name from the get go. And, very importantly of course, a name they could use with a megabucks major launch without someone popping out of the woodwork and saying “but that is confuingly similar to my little wireless or phone company”. And with their marketing power, that the name was not pronounced Very Zon but rather Verai Zon. Also, it had not only a nice sticky consonant in the middle, but it also had the nice sharp V and Z for the graphics designers to work with.
If you use different companies, or different teams within big agencies, let this be a lesson in keeping tight control between them. See www.verizon.com.
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