Name Critic rates Qlikkit

Our Rating
 According to their website, “Qlikkit will enable everyone to communicate and collaborate through narration supported by images, animation, and annotation”. Doesn’t narration mean via voice? If I told you to go to on the web, wouldn’t you naturally go to Click It? Or if I spoke really slowly and carefully, to Click Kit?OK, I know those domains are taken, so this is a clever play with letters and if you look at it only in writing – and often enough, you might get it. Wait till they have salesmen on the phone though: “That’s Qlikkit – Q L I K K I T”. How many times a day? How many people will lose a K or insert a C or start with a C?
Notice also that we are not using the name here with a ™ or an ® symbol since they do not do so either. Just as well. There are a number of registered trademarks for the name Clickit and Clickkit already, in very similar (if not overlapping fields). And if one of these trademark holders wants to protect their name, a cease and desist letter could easily be forthcoming. After all, trademarks that are phonetically equivalent, are judged to be identical. So this name scores our lowest possible technical rating.

But we do like the Q in the logo (it looks better, bigger) and the bold lettering to try to make up for all the other problems. Pity people would be expecting a C instead.

Try to not squint at reading the name, but watch their progress yourself at

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site