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| Background:Earlier this year we were asked to help an executive change his name. While people naming is not really our business, it does fall into our territory when your name becomes a key part of your personal marketing and business image. And as our regular readers know, we are big fans of names that cut through the marketing noise – whatever your business or industry.And, of course, when it comes to people names, most are not trademarked (or even trademarkeable) and duplicates are certainly allowed. How many Toms, Mikes, Susans do you know? In the USA, this is seldom a problem, as there are so many different last names. But what about Denmark where half the population has a last name Anderson or Andersen? Or more interestingly, for this week, what about Korea where so many people have the last name Kim?
The neutral presentation rating here is simply a place holder until we see what Birdie’s new logo and image looks like. In the meantime, we know Birdie is shooting for birdies on every hole. |
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All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.
Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.
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