Name Critic rates Ejasent

Ejasent®
Technical
Presentation
Our Rating
2
2
Background:This name has bothered us for quite a while. The only reason it scored any points at all is because of its legal availability and uniqueness. We understand how inexperienced namers put word roots together to create new words. And for them in their specific niche and industry they often see only what they want to see – subconsciously or otherwise.

But when you use this naming technique (or any other for that matter), you need to do a reality and sanity check on it. Sure, some wag will manage to make a joke about any name. But at least make sure that most of the world does not immediately sense sexual overtones to the name unless you are in the sex industry.

Obviously this name has not stopped the company from reaching a certain level of success, as they have recently been acquired by Veritas. See www.ejasent.com.

Update: Veritas is now part of Symantec.

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site