Name Critic rates Xbox

Our Rating
Background:Ouch, ouch and ouch. Why would you introduce a box that is X-Rated? Why would you sell a box at all unless you are in the packaging business? Sure it is for generation-X, but they are about to be passed by generation-y kids. Sure they like things a bit edgy….and two harsh consonants in the same four letter word make it read a lot longer and less smoothly than most other names. But our youth are adaptable and can handle it. And Microsoft has the money to push and brand anything. Pity they didn’t want to bring something just a little more warm and friendly into the living rooms for the world to embrace.Of course we have to give the logo a higher score for presentation. Graphics designers always love the sharp edges of X’z and Z’s and similar characters. But look carefully at the logo design. See how they have softened the inherent sharpness of the word. Perhaps their audience couldn’t handle such an edgy name in its entirety after all! In fact, the whole website is rather tame.

P.S. Will the next generation model be called the XXBox and then the XXX Box? Will parents let their children near all that X rated stuff?

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site