Name Critic rates Nuasis


Our Rating
Background:This name had us shaking our head in disbelief ever since we first saw the big logo on the side of their Mountain View headquarters. Because of the name style, we first thought it had to be a drug company, ala Cialis, Novartis, etc. Not only because of the common ending, but also because the drug industry embraces unique and often initially awkward names. Does the name stand for “nuisance oasis” or “new oasis”…. or something else? Is the nu pronounced like the nu in Gnu or the New York version of New that sounds more like Noo?

Bad street slang spellings for company names, especially those backed by major venture funding, really leave us cold because we know they do not travel well. What is wrong with Newasis? The domain is free, the federal trademark is free, the common law marks are clear?

For more details on the company please visit

We have given this name a rating of 7 for presentation because we think the logo is elegantly cute! Once again, proof that classy design can be minimalistic with only minor emphasis points of differentiation, even when working with an awkward name.

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

Our naming gurus follow and comment on current naming practices worldwide.

See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.

Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:

See his industry naming commentary (where he takes a critical look at names) via the blog on this site