Name Critic rates Acteva

Acteva®
Technical
Presentation
Our Rating
4
6
Background:What an error. What a waste of money. Someone won a Porsche for coming up with this name. Doesn’t it sould like it could be spelled Activa to you? Wouldn’t that be more appropriate for tickets to an activity. But please don’t confuse them….Activa is a Canadian drug company!

Now the poor graphics designers have to rescue a bad name, by highlighting the “e” in the middle. Maybe people will think it is pronounced Act e Va !

See for your self at www.acteva.com.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site