Name Critic rates PlayStation

PlayStation®
Technical
Presentation
Our Rating
8
9
Background:Like many names in large companies, this name followed a natural evolution of names. In fact, it was designed in part by engineers who had been working on Sony’s workstations that were called Network Engineering Workstations or NEWS for short. When Nintendo did not choose to include a CDRom drive from Sony in their new models, Sony saw an opportunity to get into a high volume consumer game product. Of course, today they have a major market share.
Fortunately, this new name PlayStation was also a new word in the English language and so was legally clean worldwide. Not quite a perfect 10 because it is too descriptive to go anywhere product and country wise in the future. And, as for presentation, the 9 is very generous for such a plain logo, but it earns it based on the power of being one of Sony’s very few brands that is allowed to be used without the associated corporate name.
<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site