Name Critic rates Nokia

Nokia®
Technical
Presentation
Our Rating
7
5
Background:What an obscure name – that is so well known! Why would anyone name their phone technology company like this? Most assume it must be the Finnish founder’s name – but most would be wrong. Others think it is an abstract name in the sense of Kodak – just a catchy short name that is meaningless. Well the meaning is obscure, even for the Finnish encyclopedia and linguists, but what is not in doubt is that Nokia is a small town in South West Finland. So style-wise, this fits in the geographic place category (see Styles/Trends for more details). From a legal point of view it very clean. Now if only we could associate some image or feelings with the name.Does the Nokia logo immediately come to mind? No, what about its color? No. Hmm. Same for us. Only reason we did not score it lower is that some might argue it did not need treatment – just plain, simple, blue, bold word that would fit on a small phone. Luckily their products are good brand ambassadors instead.

See for yourself at www.nokia.com.

<– Previous

All views expressed here are the personal, subjective opinions of the staff of Brighter Naming.
Your comments and name suggestions are always welcome.

Names analyzed are trademarks or registered trademarks of their respective owners. Please respect and preserve them.

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site