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Why Businesses Need Consultants

Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically

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Posted in Industrial Products Naming, International Naming, Naming Education, Uncategorized

The Top 10 Brighter Naming Differences

Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names

A Virus by any other name ….

As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is

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Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names

Trademarks can last a long, long time thanks to Mickey Mouse

When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How

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Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Naming Resources, Retail, Sustainable Brand Names, Trademarks

Great old British Brands from the 1700’s that are still going strong

 Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took

Posted in Branding, Consumer Goods, International Naming, Name Origins, Naming Education, Retail

Premade Packaged Pizza Names

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Naming News, Rotten Names, Sustainable Brand Names, Trademarks

When one letter is sufficient in compound names

Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Strange Names, Trademarks

Worldwide Trademark Clearance

Do your names work in other countries?  How about worldwide?  Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can,

Posted in Branding, International Naming, Name Origins, Naming Education, Trademarks

ibotta – What an awful name for a shopping app

Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial.  Wow. Launching a new consumer shopping

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Retail, Rotten Names, Strange Names

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site