Blog Archives

A Virus by any other name ….

As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is

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Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names

Trademarks can last a long, long time thanks to Mickey Mouse

When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How

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Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Naming Resources, Retail, Sustainable Brand Names, Trademarks

Great old British Brands from the 1700’s that are still going strong

 Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took

Posted in Branding, Consumer Goods, International Naming, Name Origins, Naming Education, Retail

Premade Packaged Pizza Names

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Naming News, Rotten Names, Sustainable Brand Names, Trademarks

When one letter is sufficient in compound names

Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Strange Names, Trademarks

Worldwide Trademark Clearance

Do your names work in other countries?  How about worldwide?  Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can,

Posted in Branding, International Naming, Name Origins, Naming Education, Trademarks

ibotta – What an awful name for a shopping app

Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial.  Wow. Launching a new consumer shopping

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Retail, Rotten Names, Strange Names

A Tribute to James Burke

Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how

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Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation

How to Make Your Brand Image Consistent Across All Channels

In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency

Posted in Branding, Domain Names, International Naming, Naming Education, Sustainable Brand Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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