In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to…
Blog Archives
Beyond Algorithms: Why AI Falls Short in the Naming Game
Tagged with: #branding, AI Naming, Creative Naming, naming consultants, naming ideation
Posted in AI, Branding, Consumer Goods
Posted in AI, Branding, Consumer Goods
Backwards Branding
Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…
Tagged with: #branding, #naming, Creative Naming, naming agency, naming consultants, Naming resources, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
A slogan inspires and focuses the team
As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have…
Tagged with: #branding, Creative Naming, Naming resources
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
The Top 10 Brighter Naming Differences
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
The 2 most important factors when naming a product or service
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
Tagged with: cost of naming consultant, Creative Naming, naming agency, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
It takes some spunk to name your company Splunk.
When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…
Tagged with: #scientificnaming, Creative Naming, naming agency, naming ideation, trademarking
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks
When your brand logo has a nickname
A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.…
Tagged with: Creative Naming, naming consultants, trademarking, Transportation
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation
Brand quiz answers
(Disclaimer: I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)…
Tagged with: Creative Naming, food naming, naming consultants, Naming resources, trademarking, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation
Who owns that consumer brand?
Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big…
Tagged with: Creative Naming, food naming, naming ideation
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks
American Express – Perfect name for a credit card
I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.…
Tagged with: Creative Naming
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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