Blog Archives

When your brand logo has a nickname

A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.

Tagged with: , , ,
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation

Brand quiz answers

(Disclaimer:  I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)

Tagged with: , , , , ,
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation

Who owns that consumer brand?

Recently there have been another spate of questions on Quora and other online forums about product brand vs company brand, especially from new marketeers or entrepreneurs wrestling with these issues. Admittedly it is different in small startups from the big

Tagged with: , ,
Posted in Branding, Consumer Goods, Food Names, Naming Education, Naming News, Trademarks

American Express – Perfect name for a credit card

I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.

Tagged with:
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks

Naming Disaster on Inc 500 List

Finding your company on the Inc 500 list of fastest growing small businesses must be exciting. Well at least until you notice that there is another company, in the same category, with the same name as you, in a neighboring

Tagged with: ,
Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks

Where have all the vowels gone?

I recently saw on an ex-pats column that immigrants felt they had become American when they were used to spelling favour as favor and colour as color. Those unnecessary silent U’s are gone when you settle stateside – but it

Tagged with: ,
Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Strange Names, Technology Names, Trademarks

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

Our naming gurus follow and comment on current naming practices worldwide.


See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.


Follow @namiac on Twitter

Linked In

Share this page on LinkedIn:


See his industry naming commentary (where he takes a critical look at names) via the blog on this site