If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
Years ago when I was researching naming agencies and what they charge, I went to that awesome fountain of knowledge, Wikipedia and looked up Naming Firms (as they call them). Immediately I saw it was dominated by the big guys…