Cadillac’s new EV family – including the Lyriq, Vistiq, Optiq, and the ultra-luxury Celestiq – offers a compelling case study in strategic branding. The IQ of Branding: What We Can Learn from Cadillac’s New Naming Architecture In the high-stakes world…
Blog Archives
Why all those nameless NBI (Nothing But Initials) banks?
Don’t banks get the fact that they are dealing with consumers? Real people with feelings and emotions who want to have a warm and trusting relationship with their banks? Which means an entity with a name they can embrace and…
Cracking the Code: Unveiling the Story Behind Chat-GPT
Chat-GPT. A name that hums with a futuristic energy, hinting at both conversation and cutting-edge technology. But for those in the naming trenches, it represents something far more intriguing: a testament to the meticulous craft of creating a name that…
Posted in AI, Branding, Domain Names, Name Origins, Software Product Naming, Technology Names, Trademarks
In the Spotlight: Zendaya’s Name and Branding Journey
Here at Brighter Naming, we don’t typically dive into the world of celebrity names. But when it comes to someone as uniquely captivating as Zendaya, well, let’s just say we couldn’t resist. Z e n d a y a—say it…
The Name Game: How Words Can Make or Break Your Product’s Future.
Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
Tagged with: #branding, naming consultants, Product Naming, Sticky Names
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
The 2 most important factors when naming a product or service
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
Tagged with: cost of naming consultant, Creative Naming, naming agency, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Some names are just so simple and right
I love it when I come across a name that is so simple and so appropriate. And what a bonus when it is also properly trademarked and protected. Well it doesn’t happen often but last week when I was digging…
QUDINI – queuing solution applications
Houdini-QUDINI The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions…
Of Country and Crackers
California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young…
Tagged with: food naming help, snack food branding
Posted in Branding, Consumer Goods, Famous Quotes, Food Names, Name Origins, Retail, Trademarks
Posted in Branding, Consumer Goods, Famous Quotes, Food Names, Name Origins, Retail, Trademarks
Great British brands of the 1800’s
Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…
Tagged with: british branding
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks
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