Name Origins

Blog Archives

In the Spotlight: Zendaya’s Name and Branding Journey

Posted on March 24, 2024 by Athol

Here at Brighter Naming, we don’t typically dive into the world of celebrity names. But when it comes to someone as uniquely captivating as Zendaya, well, let’s just say we couldn’t resist. Z e n d a y a—say it…

Posted in Branding, Name Origins, Naming News, People Names

The Name Game: How Words Can Make or Break Your Product’s Future.

Posted on February 17, 2024 by Athol

Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…

A good name generator finally steps up

Posted on October 1, 2022 by Athol

Many, many years ago I saw how two top naming agencies were doing their work and immediately thought to myself, being an ex-techy, I can do better! I thought it was like the chess problem – with enough time and…

The 2 most important factors when naming a product or service

Posted on October 12, 2021 by Athol

If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…

Some names are just so simple and right

Posted on June 28, 2021 by Athol

I love it when I come across a name that is so simple and so appropriate. And what a bonus when it is also properly trademarked and protected. Well it doesn’t happen often but last week when I was digging…

QUDINI – queuing solution applications

Posted on April 9, 2021 by Athol

Houdini-QUDINI The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions…

Of Country and Crackers

Posted on September 2, 2020 by Athol

California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young…

Great British brands of the 1800’s

Posted on May 6, 2020 by Athol

Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…

Tagged with: british branding
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks

Great old British Brands from the 1700’s that are still going strong

Posted on April 15, 2020 by Athol

Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took…

Brands that grew out of adversity

Posted on March 26, 2020 by Athol

As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…