Blog Archives

Mooboo – The Best Bubble Tea for You

“MooBoo Bubble Tea” has been hitting the headlines lately but not as a great product name. Instead there are the controversial issues regarding alleged unpaid hours issues (thankfully now resolved legally.) I wonder whether this burst the bubble of MooBoo

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Posted in Branding, Consumer Goods, Domain Names, Food Names, Name Origins, Naming Education, Rotten Names, Trademarks

Why you need to register your trademark

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have

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Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks

How to select a naming agency.

How to select a Naming Agency Before you can select a naming agency it is prudent to understand what kind of agencies and consultants are out there. They fall into 4 broad categories: 1.    Big Company Full Service Agencies:  These

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Posted in Branding, Consumer Goods, Name Origins, Naming Education, Naming News, Naming Resources, Trademarks

Is Gnarly a positive or a strange name for wine?

Every time I used to visit my friends in Sacramento, California, I used to pass a big billboard for Gnarly Wines. Then I always forgot to ask him what he thought of that name. Would he construe it as negative,

Posted in Consumer Goods, Name Origins, Naming News, Wine Names

Harbor Freight is a fine name for a tool company

It is only now that I go to write this posting that I notice the full name of Harbor Freight is actually Harbor Freight Tools. So it doesn’t sound like a freight company after all for the few of us

Posted in Branding, Consumer Goods, Domain Names, Industrial Products Naming, Name Changes, Name Origins, Naming News, Trademarks

Most execs are doing naming ass backwards

If you are naming your kid or your pet, you think of the names you like and then you pick one. This method works fine because every name you come up with is available, other than a few you eliminate

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming Education, Naming News, Naming Resources, Rotten Names, Strange Names, Technology Names, Trademarks

Wyndham is a great resort brand

Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their

Posted in Branding, Consumer Goods, Hospitality & Travel, Name Origins, Naming Education, Sports Naming, Trademarks

Google to learn Alphabet

After massive growth with a very young management team, it seams like they are going to stop Googling in preschool and go to kindergarten to learn their alphabet. Along the way they are sure to shake up some old notions,

Posted in Branding, Consumer Goods, Domain Names, Name Changes, Name Origins, Naming News, Technology Names, Trademarks

Twilio name tries too hard

When I first heard of this company, it was the name that caught my attention. That in turn made me concentrate hard to try to understand what they did. In due course I realized the potential of their tool kits

Posted in Branding, Consumer Goods, Domain Names, Name Origins, Naming News, Strange Names, Trademarks

Why is Pluto’s moon named Charon?

While all the world’s scientist are walking around in amazement about the discovery details of the former planet Pluto, I am thinking, “How did Pluto’s moon get the name Charon and what does it mean?” Luckily for me, the whole

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Posted in Name Origins, Naming News, Public Site Naming, Strange Names

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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