Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
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The Top 10 Brighter Naming Differences
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
French Bee instead of French Blue – except in logo
While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing along nicely amongst happy travellers. They really are flying higher…
$12 million to get their own names back!
What is a name worth? The National Park Service (NPS) and their concessionaire Aramark for Yosemite National Park have announced they recently settled their trademark dispute with the former concession licensee Delaware North Corp. (DNC) for a mere total over…
Best Western – very disappointing brand identity makeover
It has been a few months since I made my long road cross country trip so I have had time to cool off and consider my position on the logo and image makeover of the Best Western chain of lodges.…
Patreon – Patrons for the Ages
From the minute I learned about Patreon I have been pleasantly overwhelmed with the cleverness of their offerings, and the memorability of their name. Of course I wondered why they had not tried harder to be Patron or Patron something.…
Tagged with: Blog Names
Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Origins, Naming News, Strange Names, Trademarks
Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Origins, Naming News, Strange Names, Trademarks
When Good English is Bad English
While recently walking in the ultra ritzy Ocean Ave, Carmel, California I saw this sign on a gateway. Yes, I always notice strange and interesting names even on a mini vacation day. What I especially like is when they are…
Loews vs Lowes vs Lows
The last time I was in the property fixup business, my favorite local store was Home Depot. My kids even christened it “Daddy’s Toy Store” because I was there almost every weekend loading up lumber and paint and whatever. At…
Slick as a whistle pig
The title of this blog is taken directly from the heading of an article in a recent copy of Business Week – with thanks and acknowledgments. And I have used it since it was clearly authored to attract attention to…
Posted in Branding, Consumer Goods, Domain Names, Hospitality & Travel, Strange Names, Trademarks, Wine Names
American Express – Perfect name for a credit card
I can’t imagine anyone nowadays saying American Express isn’t anything but a perfect name for a high class credit card. But in reality, this was originally a name for a freight company along the lines of other Pony Express services.…
Tagged with: Creative Naming
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
Posted in Branding, Consumer Goods, Hospitality & Travel, Naming Education, Trademarks
Wyndham is a great resort brand
Recently Davis Love III won the Wyndham Championship Golf Tournament and I couldn’t but help how appropriate a sponsor a resort and hospitality company is for such an event. Especially since they own and manage so many resorts of their…
Brand insider articles from an experienced marketing team.
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Mar 2023: Pricing your naming project Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
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