The other day I fell asleep by an open drafty cold window. By morning I could barely move my neck and had no motion at all in one direction. Being a stubborn male I did nothing but massage and rub…
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Oxymoron Names can be Powerful
Tagged with: medical and healthcare naming
Posted in Branding, Consumer Goods, Strange Names, Trademarks
Posted in Branding, Consumer Goods, Strange Names, Trademarks
Set of medical top level domains being released right now
I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…
Tagged with: biotech naming, gTLD's, medical and healthcare naming
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks
New
brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:
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Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What? July 2018: Sample processes from leading consultants June 2018: 10 steps to develop a process August 2016: How to select a naming agency. July 2016: How to get International Trademark protection. March 2016: You received a cease and desist letter. Now what? May 2015: How can one product line have many trademarks?
Our naming gurus follow and comment on current naming practices worldwide.
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See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
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