Blog Archives

Set of medical top level domains being released right now

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the

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Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks

.xyz is sure to be a DOA new domain moniker

Last month Domain Name Wire wrote a fairly detailed article about how David Negari was laying all his cards and expectations on the forthcoming new top level .xyz domain moniker. And ever since I have been scratching my head and

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Posted in Branding, Domain Names, Naming Education, Naming News, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site