Blog Archives

Backwards Branding

Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks

A slogan inspires and focuses the team

As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have

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Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks

A good name generator finally steps up

Many, many years ago I saw how two top naming agencies were doing their work and immediately thought to myself, being an ex-techy, I can do better! I thought it was like the chess problem – with enough time and

Posted in Branding, Domain Names, Industrial Products Naming, Name Origins, Naming News, Naming Resources, Trademarks

Taking a naming seat in the consumer realm

From high tech to consumer naming many people need help with their naming problems for cool products

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Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized

Metaverse is a great move for Zuckerberg

Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks

The Top 10 Brighter Naming Differences

Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names

The 2 most important factors when naming a product or service

If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks

Some names are just so simple and right

I love it when I come across a name that is so simple and so appropriate. And what a bonus when it is also properly trademarked and protected. Well it doesn’t happen often but last week when I was digging

Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Sustainable Brand Names, Trademarks

QUDINI – queuing solution applications

Houdini-QUDINI The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions

Posted in Branding, Consumer Goods, International Naming, Name Origins, Sustainable Brand Names, Technology Names

Astra Zeneca – Brand name background

A forthcoming vaccine out of Europe as a cure for Covid-19 seems to be winning the race to market. It is being made by Astra Zeneca. A giant step forward in the right direction by a giant pharmaceutical company. Do

Posted in Biotech Naming, Branding, International Naming, Name Changes, Sustainable Brand Names

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site