Here at Brighter Naming, we don’t typically dive into the world of celebrity names. But when it comes to someone as uniquely captivating as Zendaya, well, let’s just say we couldn’t resist. Z e n d a y a—say it…
Blog Archives
Beyond Words: How Slogans and Taglines Enhance Your Brand’s Messaging.
Have you ever been captivated by a jingle that burrowed into your brain like a catchy ear worm? Or perhaps a single phrase, whispered in a movie trailer, sent shivers down your spine? That, my friends, is the power of…
The Name Game: How Words Can Make or Break Your Product’s Future.
Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
Tagged with: #branding, naming consultants, Product Naming, Sticky Names
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Beyond Algorithms: Why AI Falls Short in the Naming Game
In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to…
Tagged with: #branding, AI Naming, Creative Naming, naming consultants, naming ideation
Posted in AI, Branding, Consumer Goods
Posted in AI, Branding, Consumer Goods
X-Twitter: One of greatest branding errors ever
I remember when the Japanese car company Datsun decided to upset their loyal fans and customers worldwide to change their name to Nissan, simply because of their minor difficulty explaining it always to their 250 or so major board members…
Backwards Branding
Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…
Tagged with: #branding, #naming, Creative Naming, naming agency, naming consultants, Naming resources, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
A slogan inspires and focuses the team
As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have…
Tagged with: #branding, Creative Naming, Naming resources
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
A good name generator finally steps up
Many, many years ago I saw how two top naming agencies were doing their work and immediately thought to myself, being an ex-techy, I can do better! I thought it was like the chess problem – with enough time and…
Taking a naming seat in the consumer realm
From high tech to consumer naming many people need help with their naming problems for cool products
Tagged with: Consumer Products Naming, naming agency
Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized
Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized
Metaverse is a great move for Zuckerberg
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Tagged with: #branding, #naming, character naming, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
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