Blog Archives

Worldwide Trademark Clearance

Do your names work in other countries?  How about worldwide?  Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can,

Posted in Branding, International Naming, Name Origins, Naming Education, Trademarks

Confusing drug names are alarming!

Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam  instead of Clonazepam. Thankfully, I was still with the patient and jumped

Posted in Biotech Naming, Branding, International Naming, Strange Names, Trademarks

ibotta – What an awful name for a shopping app

Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial.  Wow. Launching a new consumer shopping

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Retail, Rotten Names, Strange Names

French Bee instead of French Blue – except in logo

While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing  along nicely amongst happy travellers. They really are flying  higher

Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Changes, Name Origins, Naming News, Retail, Strange Names, Transportation

$12 million to get their own names back!

What is a name worth? The National Park Service (NPS) and their concessionaire Aramark for Yosemite National Park have announced they recently settled their trademark dispute with the former concession licensee Delaware North Corp. (DNC) for a mere total over

Posted in Branding, Consumer Goods, Hospitality & Travel, Naming News, Public Site Naming, Trademarks

When S evolves as an empowered Z – Sandvoort to Zandvoort

Formula One is rife in Europe but Barcelona, Spain has lost its place on the grid to the beach side track in the Netherlands, aka Holland -Zandvoort Circuit. Zandvoort has risen from the dunes as the Dutch eagerly awaits great

Posted in Branding, Consumer Goods, International Naming, Name Origins, Public Site Naming, Sports Naming

A Tribute to James Burke

Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how

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Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation

“I Think, Therefore I Yam…”

“…what I yam.” (A.k.a. “The Descartes-Fleischer Hypothesis of Reflexive Consciousness”) Let’s start this post with a Brighter Naming PSA: give blood! Both Athol and I are blood donors, and occasionally run into each other when the bloodmobile shows up. In

Posted in Branding, Consumer Goods, Food Names, Name Origins, Trademarks

How to Make Your Brand Image Consistent Across All Channels

In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency

Posted in Branding, Domain Names, International Naming, Naming Education, Sustainable Brand Names, Trademarks

“‘Amish’? I thought you said ‘Hamish’…”

In my previous post, I noted an example of a name that is so bad that it has a reverse psychology effect of leading people to think the product itself must be very good. My example was Hellman’s mayonnaise. Athol

Posted in Branding, Drinks, Food Names, International Naming, Rotten Names, Strange Names

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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