You won’t believe how many times clients have asked us to come up with a cool name for their product or company. So I couldn’t help being fascinated when my handyman and I installed a Mr Cool® air conditioner this…
Blog Archives
How Cool is that Name?
Tagged with: #scientificnaming, Creative Naming
Posted in Consumer Goods, Domain Names, Industrial Products Naming
Posted in Consumer Goods, Domain Names, Industrial Products Naming
Beyond Words: How Slogans and Taglines Enhance Your Brand’s Messaging.
Have you ever been captivated by a jingle that burrowed into your brain like a catchy ear worm? Or perhaps a single phrase, whispered in a movie trailer, sent shivers down your spine? That, my friends, is the power of…
Beyond Algorithms: Why AI Falls Short in the Naming Game
In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to…
Tagged with: #branding, AI Naming, Creative Naming, naming consultants, naming ideation
Posted in AI, Branding, Consumer Goods
Posted in AI, Branding, Consumer Goods
X-Twitter: One of greatest branding errors ever
I remember when the Japanese car company Datsun decided to upset their loyal fans and customers worldwide to change their name to Nissan, simply because of their minor difficulty explaining it always to their 250 or so major board members…
Backwards Branding
Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…
Tagged with: #branding, #naming, Creative Naming, naming agency, naming consultants, Naming resources, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Taking a naming seat in the consumer realm
From high tech to consumer naming many people need help with their naming problems for cool products
Tagged with: Consumer Products Naming, naming agency
Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized
Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized
Metaverse is a great move for Zuckerberg
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Tagged with: #branding, #naming, character naming, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
The Top 10 Brighter Naming Differences
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
The 2 most important factors when naming a product or service
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
Tagged with: cost of naming consultant, Creative Naming, naming agency, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Some names are just so simple and right
I love it when I come across a name that is so simple and so appropriate. And what a bonus when it is also properly trademarked and protected. Well it doesn’t happen often but last week when I was digging…
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
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