California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young…
Blog Archives
Of Country and Crackers
Tagged with: food naming help, snack food branding
Posted in Branding, Consumer Goods, Famous Quotes, Food Names, Name Origins, Retail, Trademarks
Posted in Branding, Consumer Goods, Famous Quotes, Food Names, Name Origins, Retail, Trademarks
A Virus by any other name ….
As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…
Tagged with: virus drug naming
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Great British brands of the 1800’s
Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…
Tagged with: british branding
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks
Posted in Branding, Consumer Goods, Food Names, International Naming, Name Origins, Retail, Trademarks
Trademarks can last a long, long time thanks to Mickey Mouse
When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How…
Tagged with: character naming, toy name
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Great old British Brands from the 1700’s that are still going strong
Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took…
Brands that grew out of adversity
As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
Posted in Branding, Consumer Goods, Drinks, International Naming, Name Origins, Naming News, Strange Names, Trademarks
Premade Packaged Pizza Names
How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…
Tagged with: #foodbranding, food naming, packaged good names, Popular food names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Corona beer branding nightmare. Our suggestion.
Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…
Tagged with: #branding #beer names
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
This is not the way to create lasting branding prestige!
Hotix(TM) or Hiitox or maybe even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…
+ Names are often a -ve
Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
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brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:
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Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What? July 2018: Sample processes from leading consultants June 2018: 10 steps to develop a process August 2016: How to select a naming agency. July 2016: How to get International Trademark protection. March 2016: You received a cease and desist letter. Now what? May 2015: How can one product line have many trademarks?
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