As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
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Brands that grew out of adversity
Posted in Branding, Consumer Goods, Drinks, International Naming, Name Origins, Naming News, Strange Names, Trademarks
Premade Packaged Pizza Names
How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…
Tagged with: #foodbranding, food naming, packaged good names, Popular food names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names
Corona beer branding nightmare. Our suggestion.
Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…
Tagged with: #branding #beer names
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks
This is not the way to create lasting branding prestige!
Hotix(TM) or Hiitox or maybe even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…
+ Names are often a -ve
Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +. Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…
When one letter is sufficient in compound names
Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology…
ibotta – What an awful name for a shopping app
Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial. Wow. Launching a new consumer shopping…
French Bee instead of French Blue – except in logo
While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing along nicely amongst happy travellers. They really are flying higher…
$12 million to get their own names back!
What is a name worth? The National Park Service (NPS) and their concessionaire Aramark for Yosemite National Park have announced they recently settled their trademark dispute with the former concession licensee Delaware North Corp. (DNC) for a mere total over…
When S evolves as an empowered Z – Sandvoort to Zandvoort
Formula One is rife in Europe but Barcelona, Spain has lost its place on the grid to the beach side track in the Netherlands, aka Holland -Zandvoort Circuit. Zandvoort has risen from the dunes as the Dutch eagerly awaits great…
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brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:
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Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What? July 2018: Sample processes from leading consultants June 2018: 10 steps to develop a process August 2016: How to select a naming agency. July 2016: How to get International Trademark protection. March 2016: You received a cease and desist letter. Now what? May 2015: How can one product line have many trademarks?
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