Sometimes you come across a name that is so simple and elegant you just have to ask why didn’t I think of that? And how the heck was the reg TM still available? And you won’t get a better example…
Blog Archives
Best Western – very disappointing brand identity makeover
It has been a few months since I made my long road cross country trip so I have had time to cool off and consider my position on the logo and image makeover of the Best Western chain of lodges.…
Inside Steve’s Brain quotes me at length about iPod name
It only took 10 years, but finally a good friend called me and said “Athol, do you know you are quoted in one of Steve Job’s biographies?” Well, yes indeed, Inside Steve’s Brain by Leander Kahney has recently been expanded…
Patreon – Patrons for the Ages
From the minute I learned about Patreon I have been pleasantly overwhelmed with the cleverness of their offerings, and the memorability of their name. Of course I wondered why they had not tried harder to be Patron or Patron something.…
Tagged with: Blog Names
Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Origins, Naming News, Strange Names, Trademarks
Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Origins, Naming News, Strange Names, Trademarks
When your brand logo has a nickname
A few blogs back we asked if you knew the nicknames for the McDonalds and Ford logos. Surely most of you knew the easy answer to the first part of this: The Golden Arches for McDonalds ubiquitos big M symbol.…
Tagged with: Creative Naming, naming consultants, trademarking, Transportation
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation
Posted in Branding, Consumer Goods, Naming Education, Naming News, Retail, Trademarks, Transportation
Brand quiz answers
(Disclaimer: I did rely on search engines and Wikipedia for some of the amusing and interesting background info. As author of the quiz, I knew most of the answers to these questions when I posted them – except Question 1)…
Tagged with: Creative Naming, food naming, naming consultants, Naming resources, trademarking, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, People Names, Trademarks, Transportation
Family brand name quiz – while you eat and drive
While putting together a previous post (“Nomen Est Omen?” Uh, Not Always…) I got to thinking about both family and given names that are now well-known brands. There are enough quirky examples and stories that I thought I’d put together…
Tagged with: Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, People Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, Food Names, Name Origins, People Names, Trademarks, Transportation
An “-ify” Proposition
Things began, as they often do, with an e-mail from Athol: “With Spotify near an IPO, why don’t we look at other names using the –ify suffix?” I’m back from the Interwebs with three categories for these names: the Useful,…
“Nomen Est Omen”? Uh, not always…
Family names often turn into brand names, sometimes becoming strongly associated with the products involved. Play word association with “MacDonald” or “Ford”, and odds are you’ll pop up with “hamburger” and “car”. Sometimes family names can be a bit more…
Bad Arse Branding
My son and I stumbled across these two bottles within a few hours of each other and needless to say both caught our eye. Ben even asked what I thought of Bad Arse Branding – as he called it. Obviously…
New
brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:
|
Oct 2018: You named it What? July 2018: Sample processes from leading consultants June 2018: 10 steps to develop a process August 2016: How to select a naming agency. July 2016: How to get International Trademark protection. March 2016: You received a cease and desist letter. Now what? May 2015: How can one product line have many trademarks? Jul 2014: What roles do copyrights and patents play in protecting names? Jan 2014: Predictions for 2014 and Free Offers.
Our naming gurus follow and comment on current naming practices worldwide.
Share this page on LinkedIn:
See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
Join 
