Blog Archives

Brands that grew out of adversity

As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press

Posted in Branding, Consumer Goods, Drinks, International Naming, Name Origins, Naming News, Strange Names, Trademarks

Premade Packaged Pizza Names

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The

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Posted in Branding, Consumer Goods, Food Names, Name Origins, Naming Education, Retail, Sustainable Brand Names

Corona beer branding nightmare. Our suggestion.

Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you

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Posted in Branding, Consumer Goods, Drinks, International Naming, Sustainable Brand Names, Trademarks

This is not the way to create lasting branding prestige!

Hotix(TM) or Hiitox or maybe  even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would

Posted in Branding, Consumer Goods, Industrial Products Naming, Name Origins, Naming News, Retail, Rotten Names, Strange Names

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Naming News, Rotten Names, Sustainable Brand Names, Trademarks

When one letter is sufficient in compound names

Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Strange Names, Trademarks

ibotta – What an awful name for a shopping app

Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial.  Wow. Launching a new consumer shopping

Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Origins, Naming Education, Retail, Rotten Names, Strange Names

French Bee instead of French Blue – except in logo

While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing  along nicely amongst happy travellers. They really are flying  higher

Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Changes, Name Origins, Naming News, Retail, Strange Names, Transportation

$12 million to get their own names back!

What is a name worth? The National Park Service (NPS) and their concessionaire Aramark for Yosemite National Park have announced they recently settled their trademark dispute with the former concession licensee Delaware North Corp. (DNC) for a mere total over

Posted in Branding, Consumer Goods, Hospitality & Travel, Naming News, Public Site Naming, Trademarks

When S evolves as an empowered Z – Sandvoort to Zandvoort

Formula One is rife in Europe but Barcelona, Spain has lost its place on the grid to the beach side track in the Netherlands, aka Holland -Zandvoort Circuit. Zandvoort has risen from the dunes as the Dutch eagerly awaits great

Posted in Branding, Consumer Goods, International Naming, Name Origins, Public Site Naming, Sports Naming

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site