I remember when the Japanese car company Datsun decided to upset their loyal fans and customers worldwide to change their name to Nissan, simply because of their minor difficulty explaining it always to their 250 or so major board members and investors. They offended millions of customers around the globe to pacify such a small elite group. Heck they could have taken them all out to lunch one by one and explained that the customers knew and loved the name Datsun. 20 or 30 years later it doesn’t matter, but what stupid move that was. It took them years to recover and the word Nissan still does not have the same verbal strength and pizazz as Datsun.
And now we have another great branding disaster on our hands. Elon Musk has changed the name Twitter to X. Yes we know he loves X and still bears a grudge because they changed his original X named business to Paypal. What a smart move that was and luckily someone had the foresight to call in a naming guru to help with that one.
Just because SpaceX works, doesn’t mean X will. After all, the Twitter bird sending Tweets was brilliant and all ages of consumers could relate to it. No how do you send an X? In an X-Box? Or like my mother sent me letters with XXXX at the bottom to imply kisses and she loved me.
Or is it more like my friends asking me if it is X-Rated? Come to think of it, Since Musk took over people have been fighting and complaining about getting their blue bird ratings. Now I wonder if they will fight to be X-Rated?
I just don’t understand it. Especially after he is doing such great branding work with his Tesla and Starlink companies.
Oh well, time to go send my X-rated Tweet.