Many, many years ago I saw how two top naming agencies were doing their work and immediately thought to myself, being an ex-techy, I can do better! I thought it was like the chess problem – with enough time and…
Many, many years ago I saw how two top naming agencies were doing their work and immediately thought to myself, being an ex-techy, I can do better! I thought it was like the chess problem – with enough time and…
From high tech to consumer naming many people need help with their naming problems for cool products
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…
Years ago when I was researching naming agencies and what they charge, I went to that awesome fountain of knowledge, Wikipedia and looked up Naming Firms (as they call them). Immediately I saw it was dominated by the big guys…
When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How…
As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…
Hotix(TM) or Hiitox or maybe even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…