Blog Archives

Patreon – Patrons for the Ages

From the minute I learned about Patreon I have been pleasantly overwhelmed with the cleverness of their offerings, and the memorability of their name. Of course I wondered why they had not tried harder to be Patron or Patron something.

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Posted in Branding, Consumer Goods, Hospitality & Travel, International Naming, Name Origins, Naming News, Strange Names, Trademarks

Engineers and Scientists are People too.

Should you brand industrial and scientific products? How about embedded engineering items? Who is going to know? Who is going to care? I have had many a client over the years wrestle with these questions and comments, to which I

Posted in Biotech Naming, Branding, Industrial Products Naming, International Naming, Naming News, Technology Names

When a V sounds like a W and a W sounds like V or Do as DU

This may cause both embarrassment and offense when words, names, actions and abbreviations can be misconstrued, through pronunciation and misinterpretation. And it all depends on your home language. I recently had a tutorial with an ESL Post-grad student.  He apologized

Posted in International Naming, Name Origins, Naming Education, Naming News

Naming Articles

New brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:

July 2018: Sample processes from leading consultants

June 2018: 10 steps to develop a process

August 2016: How to select a naming agency.

July 2016: How to get International Trademark protection.

March 2016: You received a cease and desist letter. Now what?

May 2015: How can one product line have many trademarks?

Jul 2014: What roles do copyrights and patents play in protecting names?

Jan 2014: Predictions for 2014 and Free Offers.

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site