Have you ever been captivated by a jingle that burrowed into your brain like a catchy ear worm? Or perhaps a single phrase, whispered in a movie trailer, sent shivers down your spine? That, my friends, is the power of…
Have you ever been captivated by a jingle that burrowed into your brain like a catchy ear worm? Or perhaps a single phrase, whispered in a movie trailer, sent shivers down your spine? That, my friends, is the power of…
Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…
From high tech to consumer naming many people need help with their naming problems for cool products
Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically…
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
I love it when I come across a name that is so simple and so appropriate. And what a bonus when it is also properly trademarked and protected. Well it doesn’t happen often but last week when I was digging…
Houdini-QUDINI The ‘Houdini ‘ for resolving all your business queuing challenges, whether it is systematical or in person. This may be for example in the supermarket social distancing access ‘Green Light’ entrance and monitoring the queues (especially under Covid-19 restrictions…