Blog Archives

Why “Grok” Is a Masterclass in How Not to Name Your Product

Every year, I review hundreds of names. Most fall somewhere on the spectrum between forgettable and functional. Some are brilliant. A rare few are genuinely awful. “Grok” falls squarely into that last category. Not because it hides a scandalous meaning.

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Posted in AI, Branding, International Naming, Name Origins, Rotten Names, Software Product Naming, Technology Names

Cracking the Code: Unveiling the Story Behind Chat-GPT

Chat-GPT. A name that hums with a futuristic energy, hinting at both conversation and cutting-edge technology. But for those in the naming trenches, it represents something far more intriguing: a testament to the meticulous craft of creating a name that

Posted in AI, Branding, Domain Names, Name Origins, Software Product Naming, Technology Names, Trademarks