I remember when the Japanese car company Datsun decided to upset their loyal fans and customers worldwide to change their name to Nissan, simply because of their minor difficulty explaining it always to their 250 or so major board members…
Blog Archives
A slogan inspires and focuses the team
As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have…
Tagged with: #branding, Creative Naming, Naming resources
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
A good name generator finally steps up
Many, many years ago I saw how two top naming agencies were doing their work and immediately thought to myself, being an ex-techy, I can do better! I thought it was like the chess problem – with enough time and…
Taking a naming seat in the consumer realm
From high tech to consumer naming many people need help with their naming problems for cool products
Tagged with: Consumer Products Naming, naming agency
Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized
Posted in Branding, Consumer Goods, Industrial Products Naming, International Naming, Naming News, Retail, Technology Names, Uncategorized
Great Naming/Branding trick for local businesses
Yesterday I learned a great way to help position and brand a small local business. Not often a plumbing company can teach this old namiac such a trick – but look closely at this picture of All Star Plumbing’s old…
Posted in Uncategorized
Our agency recognition in 2021
We have been recognized by the industry for our naming prowess on three separate occasions in 2021. Firstly, Athol was consulted and quoted in a Crunchbase article on naming trends. Secondly, we were voted on the top branding agencies in…
Posted in Uncategorized
Why Great Branding Relies on Great Leadership
And How You Can Become That Leader A great brand is more than just a distinguishable design—it’s a strategy that makes your company stand out. Case in point: successful business brands are able to establish their credibility, connect with the…
Posted in Uncategorized
Why Businesses Need Consultants
Businesses need consultants almost as much as they need employees. Consultants serve an important purpose. They use their skills, knowledge, and experience to provide specialized solutions in a wide variety of areas from human resources to digital marketing. Entrepreneurs typically…
Tagged with: naming consultants
Posted in Industrial Products Naming, International Naming, Naming Education, Uncategorized
Posted in Industrial Products Naming, International Naming, Naming Education, Uncategorized
Metaverse is a great move for Zuckerberg
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Tagged with: #branding, #naming, character naming, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
The Top 10 Brighter Naming Differences
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
Linked In
Share this page on LinkedIn:
Join See his industry naming commentary (where he takes a critical look at names) via the blog on this site
