As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…
Blog Archives
A Virus by any other name ….
Tagged with: virus drug naming
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Confusing drug names are alarming!
Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam instead of Clonazepam. Thankfully, I was still with the patient and jumped…
Engineers and Scientists are People too.
Should you brand industrial and scientific products? How about embedded engineering items? Who is going to know? Who is going to care? I have had many a client over the years wrestle with these questions and comments, to which I…
Why you need to register your trademark
A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…
Tagged with: domain protection, trademarking
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Set of medical top level domains being released right now
I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…
Tagged with: biotech naming, gTLD's, medical and healthcare naming
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks
From SkyScan to Bruker MicroCT …why such a name change?
In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…
Aoptix’s Insight in the News
One of the joys of doing a lot of high tech and scientific naming is that we get to see so many leading edge products and solutions. Of course, we can’t talk about them for months (even years) sometimes. So…
Brighter Customers in Business Week News
It is always refreshing to see our clients in the popular business press, but especially gratifying when it is biotech companies doing such good work. In a great article titled Bug Assassins for Hire Marrone Bio Innovations gets good coverage…
Posted in Biotech Naming, Naming News
New
brand insider articles from an experienced marketing team. Learn all the basics of naming, branding and trademark registration from these free reports:
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Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What? July 2018: Sample processes from leading consultants June 2018: 10 steps to develop a process August 2016: How to select a naming agency. July 2016: How to get International Trademark protection. March 2016: You received a cease and desist letter. Now what? May 2015: How can one product line have many trademarks?
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