Biotech Naming

Blog Archives

The 2 most important factors when naming a product or service

Posted on October 12, 2021 by Athol

If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…

Astra Zeneca – Brand name background

Posted on November 23, 2020 by Athol

A forthcoming vaccine out of Europe as a cure for Covid-19 seems to be winning the race to market. It is being made by Astra Zeneca. A giant step forward in the right direction by a giant pharmaceutical company. Do…

A Virus by any other name ….

Posted on July 27, 2020 by Athol

As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…

Confusing drug names are alarming!

Posted on October 1, 2019 by Athol

Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam instead of Clonazepam. Thankfully, I was still with the patient and jumped…

Engineers and Scientists are People too.

Posted on April 23, 2018 by Athol

Should you brand industrial and scientific products? How about embedded engineering items? Who is going to know? Who is going to care? I have had many a client over the years wrestle with these questions and comments, to which I…

Why you need to register your trademark

Posted on September 21, 2016 by Athol

A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…

Set of medical top level domains being released right now

Posted on August 8, 2014 by Athol

I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…

From SkyScan to Bruker MicroCT …why such a name change?

Posted on October 11, 2012 by Athol — No Comments ↓

In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…

Aoptix’s Insight in the News

Posted on August 31, 2012 by Athol — No Comments ↓

One of the joys of doing a lot of high tech and scientific naming is that we get to see so many leading edge products and solutions. Of course, we can’t talk about them for months (even years) sometimes. So…

Posted in Biotech Naming, Naming News, Technology Names

Brighter Customers in Business Week News

Posted on July 25, 2012 by Athol — No Comments ↓

It is always refreshing to see our clients in the popular business press, but especially gratifying when it is biotech companies doing such good work. In a great article titled Bug Assassins for Hire Marrone Bio Innovations gets good coverage…