Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
Blog Archives
The Top 10 Brighter Naming Differences
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
The 2 most important factors when naming a product or service
If you have tried naming a new product line or service offering, especially in a big company, then you know what a challenge it can be. Who is in charge? Who makes the final decision? What name style do you…
Tagged with: cost of naming consultant, Creative Naming, naming agency, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Industrial Products Naming, International Naming, Name Origins, Naming News, Naming Resources, Sustainable Brand Names, Technology Names, Trademarks
Astra Zeneca – Brand name background
A forthcoming vaccine out of Europe as a cure for Covid-19 seems to be winning the race to market. It is being made by Astra Zeneca. A giant step forward in the right direction by a giant pharmaceutical company. Do…
A Virus by any other name ….
As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…
Tagged with: virus drug naming
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Posted in Biotech Naming, Consumer Goods, International Naming, Naming Education, Naming News, Rotten Names, Strange Names
Confusing drug names are alarming!
Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam instead of Clonazepam. Thankfully, I was still with the patient and jumped…
Engineers and Scientists are People too.
Should you brand industrial and scientific products? How about embedded engineering items? Who is going to know? Who is going to care? I have had many a client over the years wrestle with these questions and comments, to which I…
Why you need to register your trademark
A lawyer once made it very clear to me. He said if you ever have a dispute over a name, and you end up in court, then the party with the registered trademark stands up and says: “Judge, I have…
Tagged with: domain protection, trademarking
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Industrial Products Naming, Name Origins, Naming Education, Naming News, Naming Resources, Technology Names, Trademarks
Set of medical top level domains being released right now
I thought the sequencing of the release of new top level gTLD’s, as the domain extensions are properly called, was more random than I am seeing – but that might just be a coincidence. Regardless, if you are in the…
Tagged with: biotech naming, gTLD's, medical and healthcare naming
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks
Posted in Biotech Naming, Branding, Food Names, Name Changes, Naming News, Technology Names, Trademarks
From SkyScan to Bruker MicroCT …why such a name change?
In all of my years of watching company naming, I still get some big surprises. And this one is my head-scratcher of the day. Why oh why would any company change from the super elegant SkyScan name to the awkward…
Aoptix’s Insight in the News
One of the joys of doing a lot of high tech and scientific naming is that we get to see so many leading edge products and solutions. Of course, we can’t talk about them for months (even years) sometimes. So…
Brand insider articles from an experienced marketing team.
|
Oct 2021: The devil is in the trademark details Mar 2019:The Power and Value of a Trademark Jan 2019:4 common branding mistakes Oct 2018: You named it What?
Share this page on LinkedIn:
See his industry naming commentary (where he takes a critical look at names) via the blog on this site |
Join 
