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How Cool is that Name?

Posted on May 11, 2024 by Athol

You won’t believe how many times clients have asked us to come up with a cool name for their product or company. So I couldn’t help being fascinated when my handyman and I installed a Mr Cool® air conditioner this…

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Posted in Consumer Goods, Domain Names, Industrial Products Naming

The Top 10 Brighter Naming Differences

Posted on October 19, 2021 by Athol

Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…

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Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names

It takes some spunk to name your company Splunk.

Posted on August 25, 2018 by Athol

When I first heard the name Splunk® I thought how cool a name it was. Surely one of those new mobile apps for and by millennials. No, rather it is the name of a back end data server and privacy…

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Posted in Branding, Domain Names, Name Origins, Naming Education, Naming News, Technology Names, Trademarks

Why is Pluto’s moon named Charon?

Posted on July 16, 2015 by Athol

While all the world’s scientist are walking around in amazement about the discovery details of the former planet Pluto, I am thinking, “How did Pluto’s moon get the name Charon and what does it mean?” Luckily for me, the whole…

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Posted in Name Origins, Naming News, Public Site Naming, Strange Names