How Cool is that Name?

You won’t believe how many times clients have asked us to come up with a cool name for their product or company. So I couldn’t help being fascinated when my handyman and I installed a Mr Cool® air conditioner this past week!

And yes, that really is its name – and they have the registered trademark too. By itself, Cool cannot be protected as it is certainly generic, especially in the HVAC business arena. But the clever usage of the Mr. moniker makes it unique. Hard to be any more direct than that!