Blog Archives

In the Spotlight: Zendaya’s Name and Branding Journey

Here at Brighter Naming, we don’t typically dive into the world of celebrity names. But when it comes to someone as uniquely captivating as Zendaya, well, let’s just say we couldn’t resist. Z e n d a y a—say it

Posted in Branding, Name Origins, Naming News, People Names

Beyond Words: How Slogans and Taglines Enhance Your Brand’s Messaging.

Have you ever been captivated by a jingle that burrowed into your brain like a catchy ear worm? Or perhaps a single phrase, whispered in a movie trailer, sent shivers down your spine? That, my friends, is the power of

Posted in Branding, Consumer Goods, International Naming, Naming News, Slogans/Taglines, Sustainable Brand Names

The Name Game: How Words Can Make or Break Your Product’s Future.

Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold

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Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized

Beyond Algorithms: Why AI Falls Short in the Naming Game

In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to

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Posted in AI, Branding, Consumer Goods

Backwards Branding

Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that

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Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks

Recent Naming Articles

Brand insider articles from an experienced marketing team.

Mar 2023: Pricing your naming project

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site