Every year, I review hundreds of names. Most fall somewhere on the spectrum between forgettable and functional. Some are brilliant. A rare few are genuinely awful. “Grok” falls squarely into that last category. Not because it hides a scandalous meaning.…
Blog Archives
Why “Grok” Is a Masterclass in How Not to Name Your Product
Tagged with: #branding, #naming, Creative Naming, naming agency
Posted in AI, Branding, International Naming, Name Origins, Rotten Names, Software Product Naming, Technology Names
Posted in AI, Branding, International Naming, Name Origins, Rotten Names, Software Product Naming, Technology Names
The Cadillac Playbook: A Masterclass in Naming
Cadillac’s new EV family – including the Lyriq, Vistiq, Optiq, and the ultra-luxury Celestiq – offers a compelling case study in strategic branding. The IQ of Branding: What We Can Learn from Cadillac’s New Naming Architecture In the high-stakes world…
Who Owns the Name and Trademark CoPilot?
Normally when I am asked questions like this, my first point of reference is the Federal Trademark of the country in question, or the International Trademark Directory for large international companies. However, in this case, I was immediately overwhelmed by…
Tagged with: #branding, #scientificnaming, trademarking
Posted in AI, Branding, Technology Names, Trademarks
Posted in AI, Branding, Technology Names, Trademarks
The Nvidia Narrative: How a Brand Redefined Graphics
Introduction: The Powerhouse Behind the Pixels In the world of cutting-edge technology, few names resonate as powerfully as Nvidia. Known for revolutionizing the graphics processing unit (GPU) market, Nvidia’s journey from a fledgling startup to a dominant force in the…
Cracking the Code: Unveiling the Story Behind Chat-GPT
Chat-GPT. A name that hums with a futuristic energy, hinting at both conversation and cutting-edge technology. But for those in the naming trenches, it represents something far more intriguing: a testament to the meticulous craft of creating a name that…
Posted in AI, Branding, Domain Names, Name Origins, Software Product Naming, Technology Names, Trademarks
How Cool is that Name?
You won’t believe how many times clients have asked us to come up with a cool name for their product or company. So I couldn’t help being fascinated when my handyman and I installed a Mr Cool® air conditioner this…
Tagged with: #scientificnaming, Creative Naming
Posted in Consumer Goods, Domain Names, Industrial Products Naming
Posted in Consumer Goods, Domain Names, Industrial Products Naming
In the Spotlight: Zendaya’s Name and Branding Journey
Here at Brighter Naming, we don’t typically dive into the world of celebrity names. But when it comes to someone as uniquely captivating as Zendaya, well, let’s just say we couldn’t resist. Z e n d a y a—say it…
Beyond Words: How Slogans and Taglines Enhance Your Brand’s Messaging.
Have you ever been captivated by a jingle that burrowed into your brain like a catchy ear worm? Or perhaps a single phrase, whispered in a movie trailer, sent shivers down your spine? That, my friends, is the power of…
The Name Game: How Words Can Make or Break Your Product’s Future.
Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
Tagged with: #branding, naming consultants, Product Naming, Sticky Names
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Beyond Algorithms: Why AI Falls Short in the Naming Game
In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to…
Tagged with: #branding, AI Naming, Creative Naming, naming consultants, naming ideation
Posted in AI, Branding, Consumer Goods
Posted in AI, Branding, Consumer Goods
See the latest Name Critic ratings for names like Skype, Pinterest, Etsy, etc.
Linked In
Share this page on LinkedIn:
Join See his industry naming commentary (where he takes a critical look at names) via the blog on this site
