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A slogan inspires and focuses the team

As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have

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Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks

Naming Articles

Brand insider articles from an experienced marketing team.

Oct 2021: The devil is in the trademark details

Mar 2019:The Power and Value of a Trademark

Jan 2019:4 common branding mistakes

Oct 2018: You named it What?

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See his industry naming commentary (where he takes a critical look at names) via the blog on this site