Imagine you’re a contestant on a game show, standing before a dizzying wall of products. The clock ticks. The pressure mounts. You have one shot to grab the winning item. How do you choose? Amidst the flashy packaging and bold…
Blog Archives
The Name Game: How Words Can Make or Break Your Product’s Future.
Tagged with: #branding, naming consultants, Product Naming, Sticky Names
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Posted in Branding, International Naming, Name Origins, Naming Education, Naming News, Uncategorized
Beyond Algorithms: Why AI Falls Short in the Naming Game
In a world where our coffee machines talk to us and our refrigerators double as DJs, it’s no surprise that artificial intelligence (AI) has also tried to sneak its way into the glamorous world of Naming. Moreover, hold on to…
Tagged with: #branding, AI Naming, Creative Naming, naming consultants, naming ideation
Posted in AI, Branding, Consumer Goods
Posted in AI, Branding, Consumer Goods
Backwards Branding
Traditionally when big marketing teams get together to create a new brand for a new product, service or company, they start with their positioning, value proposition, target market, draft messaging, etc. Then they start a search for a name that…
Tagged with: #branding, #naming, Creative Naming, naming agency, naming consultants, Naming resources, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Naming Resources, Retail, Sustainable Brand Names, Trademarks
A slogan inspires and focuses the team
As an adjunct to naming, taglines and slogans are an important component for positioning a company or product line. The magic though is they need to be short and sweet and specific. If they are also clever, humorous or have…
Tagged with: #branding, Creative Naming, Naming resources
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Posted in Branding, Naming Resources, Slogans/Taglines, Trademarks
Metaverse is a great move for Zuckerberg
Congratulations are in order for Mr Zuckerberg for having the courage, drive and consistency to stay the course with the big vision of his technology connecting the universe. Meta Platforms Inc. isn’t really the new name for Facebook – after…
Tagged with: #branding, #naming, character naming, trademarking
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
Posted in Branding, Consumer Goods, Domain Names, International Naming, Name Changes, Naming News, Technology Names, Trademarks
The Top 10 Brighter Naming Differences
Top 10 ways we provide a different level of support for any of your naming projects: We are marketeers first and namers second. We have a rich technical, scientific, industrial and financial background. We are very international with team members…
Tagged with: #branding, #naming, #productnaming, #scientificnaming, Creative Naming, medical and healthcare naming, naming consultants, Naming resources, trademarking
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
Posted in Biotech Naming, Branding, Consumer Goods, Domain Names, Drinks, Food Names, Hospitality & Travel, Industrial Products Naming, International Naming, Name Changes, Naming Education, Naming News, Naming Resources, Retail, Space Technology, Sports Naming, Sustainable Brand Names, Technology Names, Trademarks, Wine Names
A Tribute to James Burke
Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how…
Tagged with: #branding, #naming, #productnaming
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
Posted in Branding, Consumer Goods, International Naming, Naming Education, Naming News, Strange Names, Technology Names, Trademarks, Transportation
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